Effective ad copy should be concise, catchy and memorable - most of the time. In other cases, more detailed information is needed to interest buyers. Knowing when to take which approach is one of the keys to writing effective copy. Using the right words and appeals that will capture the interest of your target market is another.
Copy needs differ with the medium chosen to convey your message. Brochure or flyer? Print or broadcast ad? Document or PowerPoint presentation? Direct mail or e-mail? Experience in all of these has taught me how to tailor copy for each.
Now, with the advent of the national "Do Not Call" list, the role of print and online solicitations will take on increased significance in many companies' advertising mix. Print calls for copy that will keep readers' interest and entice them to try your products. Online media require a different writing style that appeals to the short attention span of readers while incorporating keywords for search engine optimization. Identifying your target audience and their needs is another key component of copywriting, and one at which I excel.
I will work with you to determine your target audience(s) and write copy that will appeal to their interests and will be appropriate for your chosen medium. My network of contacts also allows me to operate as a sort of "virtual ad agency". If you're so busy that you can't really manage the project at all, I can meet with you to determine your needs, then take the project and run with it to completion. The level of services you select can be customized to meet your needs. Sound interesting? Call or e-mail me to find out more!
Authors: stumped when trying to write back-cover copy or your author bio for your book? Not sure what type of marketing material you need for it, or how to write it? I also do this. Click on the "Author Services" link in the menu at left.
Click here to view samples of copy I have written.
© 2005, Thompson Writing & Editing, Inc.