Trade shows, expos and public fairs have become so commonplace today that many people have a full-time job just handling their companies' exhibits at them. They've also become a source of millions of dollars in sales leads for companies with the right approach.
So, how do you attract conferees to your booth - and keep them there long enough to make your initial sales pitch? Here's how - by drawing them into your space and giving them an interactive task that makes them say, "Wow!" It may be as complex as a game they can play that reveals one of their sales "hot buttons", or as simple as an informative display panel that requires them to lift a flap to view a missing piece of information. The first key is knowing your audience.
An effective display can inform potential customers about your products to reduce staffing needs during a show, or draw them in so your talented personnel can engage them in conversation. I'll work with you to determine which approach is best for your needs and then write the kind of material to reach those prospects - and give them something more substantial than a promotional pen to take home with them!
I can also handle layout work, using your existing photos & graphics, and can work with the production facility that's printing your exhibit to provide them with the files they need to meet their specs. If you don't have a vendor, I'm acquainted with some and can also manage that aspect of the project for you, if you choose.
Let me make your trade show experience a positive one!
Click here to view exhibits I have designed.
© 2005, Thompson Writing & Editing, Inc.