A newsletter should engage its readers. People love to see their names in print and their smiling faces in pictures. Executives like to be aware of what their departments are doing. Members of clubs like to know what events are coming up. Your audience likes to read news that affects their area of interest.
In my corporate career, I was the creator, writer and editor of a quarterly newsletter on telephone book recycling programs, Phone Book Roundup. It was sent to over 900 readers - those working to recycle phone books in local communities, paper company buyers of recovered fiber, recycling company partners, waste haulers and industry media, as well as internal company executives and key employees. The newsletter was a finalist for Keep Florida Beautiful's Media/Public Relations award in 1998. Stories from it were picked up in national recycling industry media.
I also edited and wrote articles for the newsletter ReNewable News for the industry trade group RecycleFlorida Today, and have written articles for Pulse, the newsletter of Orange Park Medical Center.
Non-profit groups for which I have composed and edited newsletters include:
 | Northeast Florida Mental Health Association |
| Beaches Women's Partnership |
| Junior Woman's Club of Jacksonville |
| Atlanta Gator Club® |
| Young Executives In Support of the Symphony (Y.E.S.S.) |
| Jax Beaches Gator Club® |
If you have an audience to reach with your message, you need to be doing a newsletter! Contact me to find out how.
Click here to view samples of my past newsletters.
© 2005, Thompson Writing & Editing, Inc.