Newsletter Sample:
Phone Book Roundup

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I designed this newsletter with regular features to appeal to a number of audiences:
  • City & county recycling coordinators, partners in our company's phone book recycling programs, who needed ideas on collection, promotion and marketing methods that worked in other communities,
  • End users and transporters of the recovered phone books, essential partners in the programs, who needed to know how many tons of material would be coming their way within the next quarter (and from where),
  • Waste haulers and recycling companies, who needed to get recognition to justify to their executives their donation of services to the programs,
  • Other program sponsors, who also needed recognition to justify their investment,
  • Our own company executives and key employees, to show how our recycling efforts supported our product in the marketplace,
  • Regional and national recycling and paper industry media, to give our company recognition for its participation in the programs.

This was the final issue of the newsletter.  As such, it's a little longer in places than some previous issues, but it offers a good comprehensive look at all the publication's aspects.  The winds of change blowing through the recycling industry are well depicted in a number of ways on its pages, especially in hindsight.

The company's name and its product brand names have been omitted from this sample.  Most graphics have also been omitted to shorten time for downloading of the file.  This changes the appearance of the newsletter from its printed version on many pages, but the text and content of the document are what's being emphasized here, not its aesthetic qualities.

To help you navigate to the sections of the newsletter that would be of interest, here's a rundown of the regular "departments", with direct links to each:

 

[listing of the company's Environmental Affairs staff, with contact numbers and e-mail addresses]

Volume 4, Issue 3:  Winter, 2001

[YPPA logo]

[Earth's 911 logo]

[company's recycling program logo]

     YPPA, Earth's 911 Partner to Recover More OTD

Phone Book Roundup is published by [Company] for its recycling partners and other interested parties.  Please forward any comments, ideas or material for inclusion in this newsletter to:
[my address and e-mail]

     In spring of last year, the Yellow Pages Publishers' Association (YPPA) announced its alliance with Earth's 911 to increase the tonnage of old phone books recycled.  With member publisher contacts named and procedures for sharing information now in place, the partnership is ready to proceed with helping local communities get the word out about their directory recycling programs.
     Earth's 911 is a zip-code-based network of local recycling information that can be accessed by phone at 1-800-CLEANUP or online at

www.cleanup.org.  The program is funded by major national sponsors that include Ford Motor Company, British Petroleum, and Microsoft Corporation, allowing it to operate at no cost to users or taxpayers.  Through Earth's 911, thousands of environmental hotlines nationwide have been consolidated into one point of contact.  The system is supported by outreach, educational and media relations programs.
     Future possibilities for the alliance include joint public

story continued on page 3

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The "
Market News" column in Phone Book Roundup contained information gleaned from a number of paper-industry publications and websites that many of our local recycling partners did not read on a regular basis.  The information that pertained to the marketing of old phone books was distilled into a convenient form to help them see the "big picture" and overcome some of the difficulties they may have been encountering in marketing the material recovered in their communities.  Global economics was a big part of Market News.  It was subdivided into sections to be more accessible to readers.

The column was filled with industry jargon and information that seems dull as dishwater to someone unfamiliar with it, but was well-accepted by its intended audience.  The "Forecasts" section of the column gave them an idea of what to possibly expect in the near future.
 

Page 2                                                                                               Phone Book Roundup     Winter, 2001

Market News
what's happening in
the paper markets
[shown as a headline on a graphic of a newspaper]

there that reduced orders in the fall.  China actually bought more U.S. mixed paper than did Canada.  Mills there continued to buy No. 8 News in January, and remained interested in both OCC and mixed paper.  Some were delaying shipment of orders until after the Chinese New Year.  Prices were reportedly lower than domestic prices.
     The Confederation of European Paper Industries (CEPI) announced that Europe was a net exporter of paper in 1999.  Production increased for all paper grades on the continent in 2000.  Germany led Europe in both generation and consumption of recovered paper.  The excess was chiefly exported to Asia.  In 2000, Germany has seen a drop in buying by Southeast Asia, while demand in neighboring European countries has risen slightly, but competition from U.S. dealers has kept prices low.
     Both Spain and Italy consumed more paper stock than they generated in 1999.  In 2000, Italian mills began to seek more long-term contracts with suppliers to combat stock shortages, with imports from the U.S. of higher grades more than tripled over 1999.  Lower international prices also affected Spain's paper market, with prices falling in the second half of the year.  Most of the Spanish import demand was met by other European countries, but U.S. high-grade exports to Spain more than doubled.
     Higher demand for finished paper is increasingly being met by foreign mills.  Western Europe used more recovered paper than U.S. mills in 1999.

Forecasts
     The American Forest & Paper Association (AF&PA) says that the use of recycled fiber will grow faster than paper industry capacity over the next several years.  In the group's annual Survey of Paper, Paperboard

and Pulp Capacity and Fiber Consumption, it says that recycled fiber now makes up 36.2% of the feedstock used by paper mills, having grown 2.6% in 1999 and 2.2% in 2000.  Recovered fiber is expected to grow to 37.3% of feedstock by 2003.  Growth areas in capacity include printing-writing papers, tissue products and gypsum wallboard facing.  Consumption is expected to increase fastest for ONP.  To view the full press release about the study, visit AF&PA's website, www.afandpa.org.
     Recovered paper prices were expected to rise in 2001 due to factors like lower supply due to bad weather, increased export demand and domestic mills returning to production after downtime.  Many predicted a slow first quarter because of saturated markets and contract buying, but the predominant feeling is that prices for most grades will be more stable this year.
     A price increase for 30-lb. newsprint is expected for March 1.
     Most agreed that the paper markets will see some impact from the slower economy, although most expected it to be short-term.  ONP demand may drop, in part due to lower ad budgets in the slower times, but ONP is also viewed as potentially the most stable of all grades.  The Fed's lowering of interest rates was seen as a positive indicator, with stocks for most paper companies rising.  Production of newsprint and tissue were seen as stable or increasing in the first half of the year.
     Some feel that there will be an increased emphasis on manufacturer responsibility for products produced in 2001, especially in the area of electronics.  Government influence at the federal level is expected to be in the form of incentives for producing green or recycled products.
     Demand for insulation feedstock is expected to continue in 2001.  The export of recyclables overseas will likely increase as long-term deals are made that will lock in floor

Market News is continued on page 7

     After higher prices earlier in 2000, most paper markets ended the year with a downturn.
   ONP markets remained strong well into fall, with exports picking up in October, then joined the other paper markets with a tumble in November.  High domestic demand for dry ONP among insulation mills and boxboard plants kept prices high in the southeast through the summer, and the grade remained stronger than normal through December.  Rising demand for No. 8 news lowered the supply of No. 6.  Prices for pulpwood climbed in the 3rd quarter, driven by wet weather, shortage of supply, and rising demand for wood pulp in the face of the higher recovered paper prices.
     A shortage of labor for sorting recovered paper was one factor working to force prices up.  Transportation rates were also rising across the board from higher fuel prices and a shortage of truck drivers, raising the cost of material for buyers.  Bad weather this winter has caused some delays in delivery, although collection appears not to have suffered.  But prices fell in December despite these continuing costs, and despite higher-than-anticipated demand for the fiber.  Paper is continuing to move, however, with few brokers maintaining inventories for long.
     Exports of recovered paper were higher than ever before through 2000, with export prices also mostly up over 1999.  Mixed paper was traded most heavily.  ONP was the only grade for which exports fell in 2000, likely due to its strength in price compared to other grades.
     Heavy buying by Chinese mills earlier in 2000 meant high inventories

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Page 3 of Phone Book Roundup was used to tout awards or achievements by our company.  Stories from page 1 were also generally completed on this page.
 

Phone Book Roundup     Winter, 2001                                                                                                                             Page 3

YPPA, Earth's 911
continued from page 1

White Pages CD Keeps Over
1,008 Tons From Landfills

Yellow Pages, New Cities On the Way

service announcements (PSAs) with Earth's 911 celebrity spokespeople, filler ads in yellow pages directories of member publishers, and hyperlinks between websites.
     Using the Earth's 911 gateway as an additional source of information will supplement the use of publisher-sponsored websites like [Company's], [recycling website URL], giving the public yet another way to access the information.  The toll-free number and website address can be printed on delivery bags for new directories and in advertisements promoting local directory recycling programs.
     Ten cities in the southeast will have a little more landfill room in 2001 because of the [company's white pages brand name] on CD.  By electing to receive their white pages on a CD instead of paper, individuals and businesses kept 587,850 white pages directories from ever being produced.  If stacked, those books would reach 17.9 miles high.
     Below is a chart of resource savings in cities where the [company's white pages brand name] CD is currently available.  Orlando, Florida is the first area to feature a combined white and yellow pages CD, which is now available.  Twenty additional cities will also have the white and yellow pages CD available in 2001.
     Why produce a CD when [Company] already offers directory information online?  Many companies don't have Internet access available to all employees.  [Company's white pages brand name] CD can be loaded onto a
network server, allowing an entire company's workforce to access it there.
     For individual users, having the CD loaded onto a computer's hard drive and accessing it from the desktop icon requires less RAM than starting up the web browser.  The CD versions also look more like the printed directories, making them a good choice for those who are just beginning to use online products.
     Additional [company's white pages brand name] CD markets for 2001 include Tuscaloosa & Auburn-Opelika, AL; Hollywood, Ft. Lauderdale, West Palm Beach & Pensacola, FL; some Atlanta suburbs, Macon, Augusta & Athens, GA; Shreveport, LA; Wilmington, Winston-Salem & Asheville, NC; Greenville & Spartanburg, SC.  To get [company's white pages brand name] CD, visit their website at [URL], or call [marketing company] Mon.-Fri., 8 am - 5 pm at [toll-free number].

[graphic of book cover]

New Handbook Features Input from [Company]

Metro

White Pages CD Savings in:

     The second edition of the McGraw-Hill Recycling Handbook features a chapter partially written by [Company] EA Manager Lynn Thompson.  Book editor Herb Lund asked Thompson to write a section for the paper recycling chapter to cover the specifics of handling phone books.  The book is available from McGraw-Hill's online bookstore at www.bookstore.mcgraw-hill.com.

Area
Atlanta, GA
Orlando, FL
Jacksonville, FL
Nashville, TN
Birmingham, AL
Raleigh, NC
Charlotte, NC
Memphis, TN
Miami, FL
New Orleans, LA
Totals:
* in cubic yards

Tons of Waste
587.48
77.53
35.31
34.82
23.71
34.52
72.87
28.10
72.45
41.59
1,008.38

Landfill Space*
1,939
256
117
115
 78
114
240
  93
239
137
3,328

Trees
9,987
1,318
   600
   592
   403
   587
1,239
   478
1,232
   707
17,143

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The "
Briefs" section of Phone Book Roundup highlighted the local phone book recycling programs, allowing those in charge of collecting the books to share ideas about what worked for them.  They were also a way to give recognition to local program sponsors and individuals who were instrumental in making the programs successful.  The information for this column was gathered from the various company managers in charge of our involvement in the programs.
 

Page 4                                                                                                                                 Phone Book Roundup     Winter, 2001
Alexandria, Louisiana
     Washer and dryer boxes from Sears filled in for gaylord boxes to hold old phone books collected in this year's program.  Checks and certificates from [Company] were presented to the winning schools by Bettye Jones of Cenla Pride at a pizza party for the school reps at the STAR Center.  Almost 34 tons of books were collected.

Anderson, South Carolina
     A school program is planned here, with Anderson County matching [Company]'s contribution to the prize money.

Athens, Georgia
     The new Athens-Clarke County municipal recycling center opened in September.  On hand for the grand opening were several thousand students and residents from the area.

Atlanta, Georgia
     Five counties and numerous municipalities are involved in this campaign.  Partners here included Southeast Recycling, Atlanta Intercel, Rock Tenn, and a number of local Keep America Beautiful affiliates.

Baton Rouge, Louisiana
     Additional drop-off sites were used, and a business pick-up program was initiated in the area's 2000 program.  Support was provided by Southeast Recycling and BFI.

Boone, North Carolina
     This program begins in January and runs through the end of March, due to weather constraints in the area.  Participating Watauga County schools earn cash awards based on the number of books they collect.  The program runs in conjunction with the Skyline Telephone recycling campaign.

Brunswick, Georgia
     The local Keep America Beautiful affiliate coordinates this

Briefs
what's new in
collection
 

Cleveland/Athens, Tennessee
     Schools in Athens and McMinn Counties collected old phone books in this late summer campaign.  Curbside recycling was also available in Cleveland, and additional collection sites were located at McDonald's.  A free food item was given to recyclers by McDonald's.  The program was coordinated by Connie Allen of the McMinn Clean Community Commission.
campaign, with partners including [Company], Home Depot, Southern Resources, and Root Communications.  A radio PSA was broadcast on Root Communications' AM and FM stations during the one-month program, and Eric Miller of [Company] was interviewed on the air on three of the stations.  The local newspaper also covered the program with a photo shoot and interview at the drop-off location at Home Depot.

Camden, South Carolina
     Kershaw County and Camden schools are collecting old phone books now for recycling, with cash awards from [Company] as an incentive.  Residents and businesses may also take their outdated books to several drop-off sites located throughout the area.

Chapel Hill, North Carolina
     Recycling information was provided in both English and Spanish on delivery bags for new directories.  Promotion was also achieved via ads in local media.  Collection continues through January.  Durham Paper Stock accepts old phone books year-round with newspapers from the county's drop-off sites.

Charlotte, North Carolina
     63 tons of old directories were brought in to the Mecklenburg County MRF on one Saturday in September by community non-profit groups.  Checks & certificates were presented at a City Council meeting to the groups bringing in the most books each Saturday of the program.  The books are handled by Casella Waste Systems' facility, which was formerly owned by FCR.

[photo]
Students in Cleveland, Tennessee learned about phone book recycling from "See-More Yellow Pages".

Columbia, South Carolina
     Keep America Beautiful of the Midlands coordinates the local school collection program here.  Nine drop-off sites are also available in the area.  The program is promoted by a message on the delivery bags for new [Company] directories, featuring both KAB of the Midlands' and [Company]'s recycling websites.

Columbus, Georgia
     A press conference kicked off the 2000 directory recycling campaign.  The kick-off was covered by the local CBS and Fox network affiliates, and featured hockey players from the Columbus Cottnmouths as well as mascots from [Company] and the Columbus City Blue Bin program.  Also on hand were a city recycling vehicle and a [Company] bucket truck, and representatives of [Company], Keep Columbus Beautiful Commission, Columbus City recycling department,

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Phone Book Roundup     Winter, 2001                                                                                                                                Page 5
Columbus Board of Education, and the Telephone Pioneers.  The program was also promoted on delivery bags for new directories and in flyers about the curbside program.  Flyers were produced by the city's solid waste department and distributed to all city residents.  Volunteers to count the collected books from the school program were provided by the [Company] Telephone Pioneers.  The city provided truck crews to make pick-ups at large businesses for the first month of the program.

Gainesville, Florida
     An "in-house" PSA featuring [Company's mascot name] was filmed at the school winning last year's collection contest to spur competition for this year's program.  It was provided to other schools in the county for showing during morning announcements.  Schools collect old phone books through mid-February, transporting them to designated drop-off sites on a specified collection day.  Curbside collection and additional drop-offs are available throughout Alachua County, and the University of Florida conducts its own on-campus collection effort.

Gainesville, Georgia
     Keep Hall Beautiful coordinates a school collection program here, where the schools compete for cash prizes and ice cream parties.  Packets of information sent to the schools included a flyer from [Company] with recycling facts related to the local phone book program.

Jackson, Mississippi
     Of those surveyed, 47.7% of residents and 56.4% of businesses said that they recycled their old phone books there in 2000.  Recycling methods included drop-off sites and collection by area youth groups.  Sites and transportation were provided by Goodwill Industries.  The program was coordinated by Keep

Jackie Eldridge of the City of Jacksonville chats with a visitor to the city's exhibit at the fall Home & Patio Show.

[photo]

Jackson Beautiful, with collected books handled by Accurate Recycling.

Jacksonville, Florida
     Visitors to the fall Home & Patio Show and the Southern Women's Show could pick up a [Company's white pages brand name] CD at the City of Jacksonville's booth.  Those who expressed interest in the electronic product were also given information about the area's phone book recycling program and the products made from the recovered books.

Key West, Florida
     Public and private schools throughout the Florida Keys are again collecting old phone books through January in this program, despite severe downsizing of the Monroe County recycling department that used to collect the books from the schools.  Working directly with the schools and with waste haulers in the county, the program is continuing.  It was promoted through a message on delivery bags for new directories.

Knoxville, Tennessee
     This year's program was kicked off with a media event and poster contest for elementary school students.  Rock-Tenn provided a scholarship to the high school student

 

with the best environmental essay.  Kroger was also a sponsor of the campaign.

Lake Charles, Louisiana
     New [Company] phone books will be delivered in bags with a recycling message here.  Participating Lake Charles Parish schools are competing for cash prizes.  Additional recovery efforts involve Girl Scouts, with badges offered as incentives to the girls.

Louisville, Kentucky
     Those who received the [Company's mini directory brand name] product were presented with a message from Earth's 911 on the directory's tab page.  The ad featured the group's toll-free number and website that link users with information on recycling for old directories and other materials.

Maryville/Alcoa, Tennessee
     New [Company] phone books were delivered in bags with a custom recycling message.  Keep Blount Beautiful coordinated a school collection program in December, with  participating Maryville, Alcoa and Blount County schools competing for individual and school prizes.  Six public drop-off sites were also available in the area.

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Page 6                                                                                                                                 Phone Book Roundup     Winter, 2001

[photo]
A pensive young recycler takes his old phone book to Metrozoo in Miami, Florida.

Belle" event at Miami Metrozoo.  Pledge cards for America Recycles Day were also available for Metrozoo patrons to fill out.  The program was promoted via a recycling message in both English and Spanish on delivery bags for new directories, as well as on [Company]'s recycling website.

Mississippi Gulf Coast
     County recycling coordinators in Hancock, Harrison and Jackson counties distributed packages of recycling information from [Company] to schools in the area to boost the education value of this fall program.  Transportation partner Fayard Fastway Systems shipped nine loads of books brought in by the schools.

Muhlenberg County, Kentucky
     Schools again collected old phone books for prize money in this program sponsored by [Company] and the Muhlenberg County Extension Homemakers, Muhlenberg County Opportunity Center, and Muhlenberg County Landfill.  Newspaper advertising in the Leader News helped to raise public awareness.

Murfreesboro, Tennessee
     Over 25,000 old phone books, over 33 tons, were collected by area schools.  SP Paper Recycling processed the collected books.  Teachers at area schools were able to incorporate the recycling message into their lesson plans with a recycling information package provided by [Company].

Nashville, Tennessee
     New [Company] phone books were delivered in bags with a recycling message.  The city's curbside program was eliminated as an option this year.  [Company's audiotext product brand name] in the directory are providing specific information about the campaign.

New Orleans, Louisiana
     Jefferson, St. Bernard, St. Charles and Orleans Parishes partnered with [Company] to recycle 374 tons of old phone books in this fall campaign.  A school collection program was coordinated by Paul O'Rourke of Jefferson Parish.  The program was promoted with a message on the delivery bags for new directories.

Orlando, Florida
     Recycling information on delivery bags for new directories was provided in both English and Spanish.  A recycling exhibit was also displayed at a press conference to announce new features of the [Company] directories being distributed.  The program is conducted in partnership with Sprint, and continues through mid-February to accommodate deliveries of various books in the area.  Drop-off sites are available in Osceola County year-round, with curbside and drop-off options in Orange and Seminole Counties during the campaign.

Raleigh North Carolina
     This program runs from February through April.  24 drop-off sites are available throughout Wake County.  A recycling message on delivery bags promoted [Company]'s recycling website and the Earth's 911 toll-free number as sources of more detailed information.

Savannah, Georgia
     Schools continue to be the core of the program here, with the numbers participating increasing over the years.  Other major partners include McDonald's, Ft. James Paper Company, Keep Savannah Beautiful, the University of Georgia Extension Service and Waste Management.

St. Augustine, Florida
     Area non-profit groups brought in 4,226 old phone books in

Briefs are continued on page 11

Memphis, Tennessee
     The area's yellow pages recycling campaign features a school collection program, curbside recycling in Memphis, Germantown and Collierville, and drop-off sites as recycling options.  Program partner McDonald's also offers recyclers a free order of French fries when they bring in their old phone books.  A promotional event was held at a Memphis River Kings hockey game in January, in which fans received hockey puck-shaped stress balls imprinted with [Company]'s recycling website.  Weyerhauser is offering pickups of phone books for their recycling customers, and promoted the program through a mailout to them.  Shelby County distributed 400 of the [Company's white pages brand] CD to recipients of a recycling letter to promote the yellow pages recycling program.  Delivery bags for new directories also featured information about the program.

Miami/Dade County, Florida
     The community recycled over 2,447 tons of old phone books in 2000, with collection achieved via curbside programs, 26 drop-off sites, and the annual "Bring It Back for

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The "
Company & Product News" section of the Market News column in Phone Book Roundup was important to readers because many of these companies were end markets (or potential ones) for recycled phone books.  While a lot of paper grades were discussed in the column, all of them impacted the market for "OTD", or old telephone directories.
 

Phone Book Roundup     Winter, 2001                                                                                                                                Page 7

Market News
continued from page 2

prices.  Exports are also expected to benefit from the lower value of the U.S. dollar.  Demand for higher grades of recovered paper is rising in Europe.
     Mixed reactions are greeting the Nine Dragons Mill in China as it returns to production.  While some buyers felt that orders would increase, others said the mill had been maintaining a high inventory.  Some blamed the OCC spike in 2000 on the mills' buildup of inventory prior to its three-month shutdown.  Other increased Chinese capacity will increase orders from there for recovered paper, but could hurt domestic sales of finished paper products.
     Lifestyle changes among Chinese consumers are seen as increasing demand for recovered paper there, as more people begin to use tissue and paper towel products and more mills are built to supply them.
     Many in the recycling industry foresee increased commingling of recyclables, and a move toward more regional processing of recovered materials.  Better automation is expected to decrease, although not entirely eliminate, manual sorting.
     Tim Fields, assistant administrator of the U.S. EPA's Office of Solid Waste and Emergency Response, sees increased flexibility coming in the Resource Conservation and Recovery Act (RCRA) that governs landfills.  Roles of local communities and private industry will expand, as may the number of lawsuits against businesses who pollute.
     Most agree that e-commerce is changing the recycling industry, but ideas on the scope and types of change vary.  Richard Venditti of Fibermarket.com sees the entire industry completely changed within 3-5 years.  Online exchanges that operate similar to the way business is done now in the recycling industry will be the most successful, and likely the only long-term survivors.
 

Joe Carpenter of the Global Recycling Network sees dot-com companies partnering with large paper recyclers, while the small firms seek out the non-profit exchanges.  Jeff Melville of Weyerhaeuser predicts that the improved efficiency of e-commerce will bring financial rewards to both buyers and sellers.  Everyone tends to agree that not all of the current e-commerce sites for paper trading will survive in the long term.

Company & Product News
     Abitibi-Consolidated Inc. closed its newsprint mill in West Tacoma, Washington at the end of 2000.  The mill used residential mixed paper as furnish.  The company is also closing one of its newsprint machines at the Wayagamack mill in Trois-Rivieres, Quebec, and has shut down one of three newsprint machines at the Lufkin, Texas mill.  The Lufkin facility will now produce a different grade of paper.  At A-C's Sheldon, Texas newsprint mill, expansion of the deinking plant has opened up the possibility of switching to 100% recycled pulp as furnish.
     Aracruz Cellulose of Brazil is building the world's largest eucalyptus pulp mill, expected to be online next year.  The company cut production in the fourth quarter of 2000 in response to declining Asian demand.
     Aspen Bay Pulp & Fibre is putting in a bleached chemi-thermomechanical pulp (BCTMP) mill in Menominee, Michigan.  The mill, which will be located next door to the company's Great Lakes Pulp & Fibre mill, is expected to start up near the end of 2002.  Great Lakes produces 100% recycled pulp.
     Bowater Inc. is putting in a new kraft pulp line at its mill in Catawba, South Carolina.  The new line is expected to be up and running by 2003, but will not increase the mill's capacity, since it is converting its existing pulping line from newsprint to No. 5 coated groundwood.  The company took some

downtime in the fourth quarter at some of its mills, reducing output by 25,000 tons, and reducing market pulp production by 12%.  Bowater was chosen as one of Industry Week magazine's World's 100 Best-Managed Companies.
     Canfor Corp. of Vancouver reduced production at its four market pulp mills in British Columbia in January.
     Caraustar Industries shut down its mill in Camden, New Jersey in October.  The mill made 50,000 tons per year of wallboard facing paper for Georgia-Pacific's gypsum wallboard operations.  The company will also permanently close its Chicago Paperboard recycled paperboard mill, citing lack of demand.
     Crown Vantage closed its specialty paper mill in Parchment, Michigan.  The facility's production of lightweight papers for food and retail packaging was shifted to other mills.
     EarthShell Corp. will be supplying biodegradable Big Mac containers to 300 McDonald's restaurants in California.  The container is made from potato starch, natural limestone, and 100% post-consumer fiber.
     Empire State News has moved its proposed plant from Ulster, NY to Rensselear, NY.  The mill will produce 100% recycled newsprint from ONP and OMG, and is expected to be on line by 2004.
     EquipNet Direct formed a surplus equipment consortium with several companies, including Weyerhaeuser, Inland Packaging, Westvaco, Mead and Louisiana-Pacific.
     The Fox River Paper Co. was one of three California mills shut down in December due to soaring energy prices.  The other two were Shasta Paper Co. (coated label & printing and bleached packaging papers) and Newark Sierra Paperboard Corp. (recycled boxboard & gypsum wallboard).

Market News is continued on page 8

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The "Regulatory & Government Issues" section of the Market News column in Phone Book Roundup was of great interest to many readers.  Since one of the key partners in the programs was local government recycling coordinators, they were keenly interested in funding issues and federal or state recycling mandates.  The section begins at the bottom right-hand column of this page, and continues onto the next.
 

Page 8                                                                                                                                Phone Book Roundup     Winter, 2001

Market News
continued from page 7

     Gaylord Container Corp. took substantial downtime at its mills during the fourth quarter to reduce rollstock inventories.  The company uses 800,000 tons of recycled fiber annually.
     Georgia-Pacific expects the company's kraft and tissue mill in Palatka, Florida to be operating 100% elemental chlorine free (ECF) by February of 2001.  The mill does not use any recycled fiber, relying on a furnish of pine pulp to make bleached & unbleached papers and bleached linerboard.  G-P is permanently closing its mills in Kalamazoo, Michigan and Nekoosa, Wisconsin, and in December shut down its market pulp & tissue mill in Bellingham, Washington.
     The Guangxi Lipu Paper company in China will start a new linerboard machine in mid-2001.  Feedstock will be mainly OCC for the 40,000 metric tonnes per year machine.
     Holmen will replace an old paper machine at its Hallsta mill in Sweden, increasing the facility's capacity of MF magazine paper targeting markets for specialty magazines, newspaper supplements and ad inserts.
     The Huatai Group in Dong Ying City, Shandong Province, China has acquired a second-hand paper machine from Haindl Papier of Germany.  The machine has a capacity of 150,000 mtpy of newsprint.  No startup date was specified.
     In August, Inland Paperboard & Paperboard Packaging Inc. converted its recycled medium mill in Newport, Indiana to making paper for gypsum wallboard.  The mill has the capacity to change the type of paper made to meet fluctuating market demands.
     International Absorbents Inc. of Bellingham, Washington is increasing its capacity by 70%.  The company makes animal bedding and industrial absorbents from paper mills' captured waste fiber.  With the expansion, the mill is now accepting

 

100 tons per day of the material.
     International Paper Co. has reduced production by 1.2 million tons.  The reduction included containerboard, kraft paper bags, wrapping paper, uncoated papers and market pulp.  Southeastern mills impacted by the cuts included those in Mobile and Courtland, Alabama.  The Mobile facility was entirely shut down.  Production was increased at IP mills in Savannah, Georgia and Roanoke Rapids, North Carolina.
     Jubilee Pulp Co. plans to restart the former Kimberly-Clark pulp mill in Mobile, Alabama, possibly by mid-year.
     Lowe's Companies announced that it will stop selling wood products from "endangered forests".
     Myllykoski Oy is installing a new newsprint machine and deinking plant at its mill in Baden-Wurttemberg, Germany.  Startup will be August 2002, and long-term supply contracts have already been signed.
    Plainwell Inc. permanently shut down its fine paper and specialty mill in Plainwell, Michigan.  The mill consumed 17 tons of deinked pulp per day.  The company's only southern mill, in Memphis, Tennessee, continues to operate.
     European tissue producer Recard SpA has installed a new machine at its facility in Naples, Italy that can produce 140 metric tonnes per day.  One of the machine's stock prep lines can handle recovered mixed paper.
     Solvay Paperboard LLC is adding a third paper machine to make recycled corrugating medium at its mill in Syracuse, New York.  The machine should be operational by mid-2002, with a feedstock consisting of 30% mixed paper and 70% OCC.  Existing machines at the site both make linerboard.
     SP Newsprint Co. is upgrading equipment at its plant in Newberg, Oregon to accommodate mixed paper from residential curbside programs.  The new system will beonline by 2002.  The mill currently
uses ONP from local and faraway sources, but expects to find enough furnish locally once the new equipment is running.
     Waste Management, Inc. is spending "a significant amount" to upgrade its recycling business.  A trend toward single-stream collection in many communities and a drive to improve profitability of the company's MRFs were cited as reasons for the change.
     WasteCap Massachusetts has joined Solana Recyclers of San Diego in offering recycled-content paper at a cost equal to or less than that made from virgin fiber.  Solana formed a co-op, the Recycled Products Purchasing Cooperative, offering membership to public and private-sector entities.  Volume discounts are passed on the the membership, many of which are small businesses that would otherwise have to pay a higher price for the paper.  Companies buying from the group report that paper quality is the same as for virgin paper, and they are saving a substantial amount on paper.  The RPPC plans to begin offering papers with varying percentages of recycled fiber, as well as tree-free papers.  For more information, visit the group's website at www.recycledproducts.org.  The effort is expected to be sustainable by 2003.
     Westvaco Corp. is starting an independent online packaging service.  Expected to startup early this year, Paxonix will offer software applications to manage and track packaging online.
     In September, Willamette Industries restarted the former Smurfit-Stone hardwood pulp mill in Port Wentworth, Georgia.  The company also plans a new corrugated box plant in Oklahoma City, and is moving its Kingsport, Tennessee mill to a new building nearby.

Regulatory & Government Issues
     Federal Environmental Executive Fran McPoland has left the government to become senior VP

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Phone Book Roundup     Winter, 2001                                                                                                                                Page 9
and chief environmental strategist for GreenOrder.  The new Internet service is designed to be a liaison between suppliers of recycled-content products and buyers in the federal government.
     The Florida legislature is considering further cuts in the Recycling & Education grants going to counties.  Many of the smaller counties depend on these funds to offer recycling programs.  A recycling issues education campaign for new legislators is being prepared by RecycleFlorida Today, and others with an interest in recycling in the state are being urged to contact their local delegations.
     Speaking at the Bureau of International Recycling in Germany, Dr. George Holzhey called for the elimination of waste levies and taxes by European governments on recovered paper.  A joint declaration by the Confederation of European Paper Industries (CEPI) and the European Recovered Paper Association (ERPA) has called for a 56% recycling rate by 2005.  The continent's recovery rate in 1999 was 49%.  Holzhey also advocated long-term contracts as a means of combating the volatility of recovered paper markets.
     In November President Clinton signed a new tax bill into law that replaces the foreign sales corporation (FSC) benefit with new exclusion from gross income for revenues earned outside of the U.S.  Reaction to the new law was mixed, with some in the World Trade Organization calling it "even worse" than the law it replaced.
     The U.S. Environmental Protection Agency (EPA) is investigating selected southeastern pulp & paper mills for possible violations of the Clean Air Act.  States included are Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina and Tennessee.  Some mills have already been cited for violations.  The investigation is expected to continue through fiscal year 2001.
     For the third time in four years,

[photo]

One recycler at Miami's Metrozoo came up with this novel approach for keeping the sun off his face.  Story, page 6.

voters in Maine rejected a law that would have restricted clear-cutting of timber.  The measure was opposed by the Maine Forest Service, the state's governor, and a political action committee called Maine's Forest Heritage Coalition.  The Forest Ecology Network said it plans to campaign for a referendum for the 2002 ballot that would ban the use of pesticides in the state's forests.
     Mecklenburg County, NC plans to focus on collecting OCC and paper to boost the county's recycling results.  A push will also be made to encourage additional business participation.  The county formed a 10-member public-private task force to study its recycling program and formulate recommendations for presentation to the county commissioners in January.
     The National Recycling Coalition (NRC) called upon the U.S. EPA to focus on diverting compostable materials from landfills as an alternative to bioreactor landfills.  To see all of the NRC's comments to EPA, check their website, www.nrc-recycle.org.  The EPA has entered into a research agreement with Waste Management, Inc. to study bioreactor landfill technology,
starting with a facility in Louisville, Kentucky.
     A study of 29 recycling managers conducted by Raymond Communications revealed that 27 of them favored producer responsibility legislation.  A special area of concern is electronics recycling.  Details are available in the company's State Recycling Laws Update Year-End Edition 2000.
     The lack of competition among railroads in the U.S. was the subject of a letter-writing campaign to Senator John McCain, R-AZ, and Senator Ernest Hollings, D-SC, in October.  About 270 executives from large companies and trade associations wrote the senators to ask that rail competition be given priority in the fall Congressional session, claiming that the Surface Transportation Board is circumventing the Staggers Rail Act by allowing too many large rail mergers. The railroads oppose any regulation, saying that there is plenty of competition in the shipping industry.

Market News is continued on
page 10

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In the "Research & Education" section of the Market News column in Phone Book Roundup, new technologies that could impact the recycling of phone books were discussed.  It was also a place to highlight studies whose results helped to justify recycling.  The "New Products & Uses" section helped recyclers think outside the box about ways to market or reuse old phone books.  In "Mergers, Acquisitions, Etc." readers could remain current on the companies that might buy the old phone books.  Again, some pretty dull stuff for people who don't work in the recycling or paper-making industries, but eagerly digested by those who do!
 
Page 10                                                                                                                              Phone Book Roundup     Winter, 2001

Market News
continued from page 9

Research & Education
     The 12th annual State of Garbage in America report conducted by BioCycle magazine reveals that 65% of waste in the south is landfilled, while 28% is recycled and 7% incinerated.  The South also reported having 1,019 curbside recycling programs, making a curbside option available to 25.8 million people, or 55% of the population.
     Ciba Specialty Chemicals Water Treatments Ltd. has patented a polymer emulsion for use in flotation deinking.  The substance is said to improve brightness of pulp from paper printed with flexographic inks.
     Earth Paper of Canmore, British Columbia offers a line of papers made using dung from buffalo, horses, moose and elk.  The paper is similar to that created from virgin plant fiber.  "An animal's stomach works the same was as the acid used in a pulp mill to separate vegetative cellulose fibers," said Cyndi Foster, elementary school teacher and creator of the papers.  Foster got the idea for the "poopaper" from a South African practice of including dung from elephants and rhinos in their paper mixture.  For more information, see the company's website, www.expertcanmore.net/earthpaper.
     The Kao Corporation of Japan patented  a deinking process that involves "sipping" ink from the flotation system.  The process yields bulkier pulp sheets with higher strength and printability.
     Kimberly-Clark Corp. is building a new product testing facility in Neenah, Wisconsin.  The company's other facilities in Neenah make personal care, specialty and other papers.  Kimberly-Clark has also patented a process for making a bulkier tissue web with a porous non-woven substrate.  The process can employ both virgin and recycled fibers, including fibers from non-wood sources.

     An R.W. Beck study conducted for the Northeast Recycling Council showed the economic impact of recycling in 10 northeastern states.  Mills using recovered paper as a feedstock were found to employ more than 24,000 people in the northeast, have annual payrolls of $760 million, and generate $8.3 billion in annual revenues.  The full study can be downloaded at the council's website, www.nerc.org.
     Penford Corp.'s new research facility is under construction in Cedar Rapids, Iowa.  The site will  research natural starches for use in new paper products for the industrial and food markets.
     Proctor & Gamble patented a recycling process that involves separating fibers according to their length, coarseness and stiffness.  The process employs centrifuging & screening and can reduce fiber loss during recycling.  The patent rights were donated by P&G to North Carolina State University.
     SimpleLife has published The SimpleLife Guide to Tree-Free, Recycled and Certified Papers.  The publication includes samples of 16 brands of environmentally-friendly paper, and provides a history of papermaking and information on paper's environmental impact.  It can be ordered from the group's website, www.simplelife.com.
     In November, the U.S. Department of Energy formed a new research center in Golden, Colorado to develop domestic sources of energy from biomass.  Bioenergy may be derived from material such as landfill gass, agricultural or wood waste.  Benefits can include greater supplies of energy that will reduce costs, an additional revenue stream for farmers, fewer greenhouse gas emissions, and the creation of up to 100,000 new jobs.

New Products & Uses
     The Akron Zoo in Ohio has been experimenting with using shredded OCC instead of straw for animal bedding.  Zookeepers have found the product to be more sanitary and easier to clean.

     DynaMotive Technologies Corp. is producing a fuel called BioOil from recovered tree bark that burns cleaner than fossil fuels.  The product is made at the company's plant in Vancouver, British Columbia, and is reportedly suitable for use in boilers, diesel engines and gas turbines.
     England's Ken Mills Engineering developed a method of processing OCC into a bedding product for livestock.  The product is dust-free, inexpensive and better-performing than straw, wood shavings or regular shredded paper.  The system can also process these materials into the bedding product.

Mergers, Acquisitions, Etc.
     American Tissue Mills purchased the Global Tissue LLC mill in Memphis, TN, and has restarted parts of it.  The acquisition augments American's U.S. tissue production capacity to 450,000 tons per year, making it the fourth largest tissue manufacturer in the U.S.  Parent company American Tissue Corp. is also buying the Ampad and Forms divisions of American Pad & Paper of Dallas.
     Caraustar Industries Inc. purchased Arrow Paper Products Co. of Michigan.  Arrow is a converter for paper tubes and cores for the automotive, film and housewares markets.  Caraustar also completed its purchase of Crane Carton Co. LLC of Chicago, a heavy user of recovered fiber.
     Chesapeake Corp.'s European division bought Scotland's Lithoprint Holdings Ltd., maker of wet-applied labels.  Chesapeake also makes printed cartons, composite tubes, and self-adhesive labels, primarily for the European alcoholic beverage market.
     Eco-form International of Ontario purchased Eco-form Inc. of Massachusetts.  The companies make a molded-fiber product from ONP and OCC that is used to package electronics, computer & telephone equipment and consumer products.

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Phone Book Roundup     Winter, 2001                                                                                                                             Page 11
Eco-form uses about seven tons of recovered fiber daily, including newspaper overruns & returns, corrugated container cuttings and sludge from paper mills.
     Empire Paper Group LLC bought the coated paper mill in Newton Falls, New York from Appleton Coated LLC.  The mill has a capacity of 140,000 tons of coated free-sheet annually.  The new owners are working with Enron Corp. to establish purchasing agreements to combat fluctuations n pulp prices.
     Enron Corp. purchased Garden State Paper Co. of New Jersey.  The mill makes 100% recycled newsprint, and was the first company to make it from ONP in 1961.
     Fonds de solidarite des travailleurs du Quebec has purchased the Abitibi-Consolidated mill in Chandler, Quebec.
     Georgia-Pacific acquired Fort James Corp. to become the world's largest tissue producer.  In conjunction with the purchase, G-P is selling its away-from-home tissue business to meet federal antitrust regulations.  The only southeastern facility involved is in LaGrange, Georgia.
     James Hardie Building Products Inc. is now operating the fiber cement plant in Waxahachie, Texas that formerly was run by Temple-Inland Inc.  The facility is being upgraded to expand its capacity to 260 million square feet annually.
     Kimberly-Clark Corp. bought a 1/3 interest in Taiwan Scott Paper Corp., following the company's acquisition of majority shares in S-K Corp. of Taiwan last June.
     KPS Special Situations Fund is buying the specialty, packaging, text and cover papers business from Crown Paper.  The deal includes four U.S. mills and two in Scotland.  Crown will keep its coated groundwood mill in Quebec.
     Newark Group has purchased Perma Tubes & Cores Ltd. of Mississiquga, Ontario.  Newark Group makes 100% recycled paperboard.
     NLK Consultants of Montreal is buying the U.S. mills of Crown Paper of Ohio.  The sale includes two pulp mills and seven paper mills.  Crown makes coated groundwood, uncoated printing & publishing papers, text & cover papers, bags for pet foods, food service papers, labels & cereal liners, coffee filters, and stock for cups & plates.
     Republic Group Inc. is merging with Premier Construction Products Statutory Trust of San Francisco.  Republic makes 100% recycled paperboard and gypsum wallboard, and markets recovered fiber.  Its closest paperboard mill to the southeast is in Lawton, OK.
     Saratoga Partners of New York is buying the Williamhouse envelope business from American Pad & Paper.
     Sonoco Products Co. purchased Amcor Packaging.  Amcor's plants in Melbourne and Sydney, Australia produce composite cans for the spice, food and cleanser markets.
     Southern Timber Ventures LLC has purchased 385,000 acres of timberland in Georgia and Tennessee from Packaging Corp. of

Market News is continued on
page 14

Briefs
continued from page 6

the 2000 program, topping last year's total of 3,459.  The local 4-H chapter was especially active in the area's old phone book roundup, which is administered by Chris Benjamin of Keep St. Johns County Beautiful.  Adding the books collected in the county's curbside program for over 37,000 residents, the campaign yielded over 32 tons of old phone books.

West Palm Beach, Florida
     Locally-produced TV ads and [Company]'s PSA featuring phone books having a conversation about their fate were used for a media blitz in August to kick off this campaign.

Winston-Salem, North Carolina
     Newspapers in both English and Spanish helped to promote the phone book recycling program here.  The Winston-Salem Journal, The Chronicle, El Bilingue News and Que Pasa ran ads featuring curbside instructions and drop-off sites.

[photo]

Jacquie Burgess is the education specialist for St. Lucie County, Florida, and the new coordinator of the phone book recycling program there.

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This next page was intended to inform readers about websites pertaining to recycling.  Some of these sites are still in operation, while others have folded.
 
Page 12                                                                                                                              Phone Book Roundup     Winter, 2001

New on
the 'Net

(shown on the screen of a drawing of a computer)

     Eco-artware.com offers art made from recycled materials, including baskets made from telephone wire and jewelry made from paper beads.  The site also features craft projects and a newsletter.
     The Houston-based Green Hotels Association is leading the eco-friendly hotel effort in North America.  The group has around 200 official members and sells "Save Mother Earth" cards and other literature to any who are interested.  Large hotels report having saved $3,000 to $10,000 a month on waste-handling by using the green hotel operating procedures.  For more information, check the group's website at www.greenhotels.com.
     GreenOrder is developing a "comprehensive online resource for institutional sellers and buyers of environmentally sound products" to increase the ease and economy of buying green.  You can visit the site and offer your feedback at www.greenorder.com.
     The Harris Directory lists construction products made with reused and recycled-content building materials for homes, offices and gardens.  Check it out at http://harrisdirectory.com.

     The Institute of Scrap Recycling Industries (ISRI) has launched a free biweekly e-mail newsletter with information about the scrap recycling industry.  The service is available to both members and non-members of ISRI.  To subscribe or learn more about it, visit the website at www.egroups.com/group/
ISRIRecyclingXpress.
     The Interfaith Council for Environmental Stewardship was founded in 1999 by a group of conservative economists, environmental scientists and policy experts to challenge the radical environmental movement with faith-based principles of environmental stewardship. The group's philosophy is outlined on the website of the Acton Institute for the Study of Religion and Liberty, www.acton.org/environment/index.
     Light Green Advisors (LGA) of Seattle has produced an Eco*Index for investors that evaluates companies based on their corporate environmental leadership.  The report covers all industry groups except tobacco.  For more information, check their website at www.lightgreen.com.
     The Pacific Research Institute has published the booklet, Leading Environmental Indicators 2000.  The publication is accessible online at www.pacificresearch.org.
     PaperExchange.com bought BoxDirect.com in October, giving its members more direct access to corrugated products.
     Paperloop.com has begun exchanging editorial
content with ChinaPaper Online.com.  The companies will eventually offer e-commerce services between China and the world market.
     The Recycle Auction Group of Coral Springs, Florida launched its e-commerce site for recyclables in December.  Registration for buyers & sellers is free at the site, www.recycleauction.com.  The group originally serviced the textile industry, so listings for paper on the site are few at this time, but expected to increase.
     Schneider National Inc. has partnered with Fibermarket.com to provide transportation for recovered fiber.  Users can check trucking rates and book loads for shipment at the www.fibermarket.com site.  Future enhancements will include international shipping and other options.
     Trees for the Future is a nonprofit group that plants trees to help clean the air, restore watersheds, reduce soil erosion, provide wildlife habitat, and yield wood for fuel and building materials.  Plantings are concentrated in tropical an sub-tropical areas in Asia, Africa and Latin America.  For more information, check their website at www.treesftf.org.  The site also features a pen-pal section for children.
     The US EPA has released version 2.0 of its Building for Environmental and Economic Sustainability (BEES) software.  It can be downloaded free at the website, www.bfrl.nist.gov/oae/bees.

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The Upcoming Campaigns calendar was provided mainly for the end users of the recycled directories.  They needed to be able to anticipate the tonnage of books that would be available over the next quarter, and to know where the material was coming from.
 
Phone Book Roundup     Winter, 2001                                                                                                                              Page 13

Upcoming Campaigns

     Listed below are approximate winter/spring new [Company] directory delivery dates for communities with phone book recycling programs.  Information on the likely tonnage, based on previous year's tons collected, and the [Company] manager in charge of the recycling campaign, have also been included.  Contact these managers directly (see contact information on the front page of this newsletter) for further information on the campaigns.


Location

Savannah, GA
Nashville, TN White Pages
Greensboro, NC
Volusia County (Daytona), FL
Auburn-Opelika, AL
Shreveport, LA
Winchester, KY
Richmond, KY
Cumming, GA
Gainesville, GA
Ohio Valley area, KY
Columbia, SC
Raleigh area, NC
Albany, GA
Madisonville, KY
Anderson County, SC
Birmingham, AL White Pages
Broward County, FL
Paris, TN
Lake Charles, LA
Decatur, AL
Louisville, KY White Pages
Panama City, FL

Month(s)
of Delivery

January-February
January-February
January-February
January-February
January-February
January-February
January-February
January-February
January-February
January-February
January-February
January-March
January-March
February-March
February-March
February-March
February-April
February-May
March-April
March-April
March-April
March-April
March-April

Likely Tons
Collected

138
258
302
266
21
220
6
7
6
118
15
210
459
17
1
22
307
1,778
4
50
23
152
21

[Company]
Manager

Miller
Dube
Miller
Thompson
Miller
Miller
Thompson
Thompson
Dube
Dube
Thompson
Thompson
Thompson
Miller
Thompson
Dube
Miller
Thompson
Miller
Dube
Miller
Miller
Thompson

For details on these or other recycling campaigns, check our website:
[Company's recycling URL]
click on a state, then scroll down below the map to click on a specific market.

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The back page of the newsletter usually featured a photo to add interest, and the bottom 1/3 of it was devoted to the mailing information.  Due to the omitted graphics, spacing on the page does not appear here as it did on the original newsletter.
 
Page 14                                                                                                                             Phone Book Roundup      Winter, 2001

Partners
Honored

     Athens-Clarke County, Georgia received an award for Outstanding Community or Government Program, Recycling Division at the National Recycling Coalition's annual convention in Charlotte.
     The Office of Integrated Waste Management, Broward County, Florida received a Silver Award for Public Education, the Leveda Brown Environmental Park and Transfer Station in Gainesville, Florida received a Gold Award for transfer station excellence, and Buncombe County (North Carolina) Solid Waste received Silver Awards for landfill gas recovery and transfer station excellence at the October SWANA convention.

Market News
continued from page 11

America (PCA).  PCA keeps a long-term agreement to supply fiber for its linerboard mill in Counce, Tennessee.
     Finland's Stora Enso purchased Consolidated Papers, making the company the world's second-largest paper and paperboard manufacturer.
     UPM-Kymmene of Finland, the world's top producer of magazine paper, acquired Repap Enterprises Inc. of Canada.

[photo]

Lynn Thompson of [Company], left, and Linda Works of SBC, right, staffed the Yellow Pages Publishers Association booth at the National Recycling Coalition Conference in September.  Shown here visiting the booth are the "Wizard of Waste" and "Enviro" the eagle.

Waste Generation Still Rising

     A study from the World Resources Institute reveals that waste generation has increased at least 28% since 1975.
     The group's Weight of Nations study examined total material requirements for Austria, Germany, Japan, the Netherlands and the
United States.  By focusing on waste generation at the manufacturing level, it included "hidden" flows of material not tracked in other studies.
     For more information on the study, visit the group's website at www.wrl.org/wrl.

for info on recycling programs, visit us on the web:
[company's recycling URL]

[blank panel for affixing mailing label & postage]

[upside-down logo for "printed on recycled paper"]

 
(All printed upside-down, so that when the addressee opened the newsletter, they would be looking at the title page right-side up):
Phone Book Roundup
[company's return address]

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Click here to return to the "Newsletter Samples" page of the Thompson Writing & Editing website.

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