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Newsletter Sample: |
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I designed this newsletter with regular features
to appeal to a number of audiences:
This was the final issue of the newsletter. As such, it's a little longer in places than some previous issues, but it offers a good comprehensive look at all the publication's aspects. The winds of change blowing through the recycling industry are well depicted in a number of ways on its pages, especially in hindsight. The company's name and its product brand names have been omitted from this sample. Most graphics have also been omitted to shorten time for downloading of the file. This changes the appearance of the newsletter from its printed version on many pages, but the text and content of the document are what's being emphasized here, not its aesthetic qualities. To help you navigate to the sections of the newsletter that would be of interest, here's a rundown of the regular "departments", with direct links to each: |
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| [listing of the company's Environmental Affairs staff, with contact numbers and e-mail addresses] |
Volume 4, Issue 3: Winter, 2001 |
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[YPPA logo] |
[Earth's 911 logo] |
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[company's recycling program logo] |
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Phone Book Roundup
is published by [Company] for its recycling partners and other interested
parties. Please forward any comments, ideas or material for inclusion
in this newsletter to: |
In spring of last year, the
Yellow Pages Publishers' Association (YPPA) announced its alliance with
Earth's 911 to increase the tonnage of old phone books recycled.
With member publisher contacts named and procedures for sharing information
now in place, the partnership is ready to proceed with helping local
communities get the word out about their directory recycling programs. |
www.cleanup.org.
The program is funded by major national sponsors that include Ford Motor
Company, British Petroleum, and Microsoft Corporation, allowing it to
operate at no cost to users or taxpayers. Through Earth's 911,
thousands of environmental hotlines nationwide have been consolidated into
one point of contact. The system is supported by outreach, educational
and media relations programs. story continued on page 3 |
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The column was filled with
industry jargon and information that seems dull as dishwater to someone
unfamiliar with it, but was well-accepted by its intended audience.
The "Forecasts"
section of the column gave them an idea of what to possibly expect in the
near future. |
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Page 2
Phone Book Roundup Winter, 2001
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Market News |
there that reduced orders in the fall.
China actually bought more U.S. mixed paper than did Canada. Mills
there continued to buy No. 8 News in January, and remained interested in
both OCC and mixed paper. Some were delaying shipment of orders until
after the Chinese New Year. Prices were reportedly lower than domestic
prices. Forecasts |
and Pulp Capacity and Fiber Consumption,
it says that recycled fiber now makes up 36.2% of the feedstock used by
paper mills, having grown 2.6% in 1999 and 2.2% in 2000. Recovered
fiber is expected to grow to 37.3% of feedstock by 2003. Growth areas
in capacity include printing-writing papers, tissue products and gypsum
wallboard facing. Consumption is expected to increase fastest for ONP.
To view the full press release about the study, visit AF&PA's website,
www.afandpa.org. Market News is continued on page 7 |
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After higher
prices earlier in 2000, most paper markets ended the year with a downturn. |
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Phone Book Roundup Winter, 2001
Page 3
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YPPA, Earth's 911 |
White Pages CD Keeps
Over |
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| service announcements (PSAs) with Earth's 911
celebrity spokespeople, filler ads in yellow pages directories of member
publishers, and hyperlinks between websites. Using the Earth's 911 gateway as an additional source of information will supplement the use of publisher-sponsored websites like [Company's], [recycling website URL], giving the public yet another way to access the information. The toll-free number and website address can be printed on delivery bags for new directories and in advertisements promoting local directory recycling programs. |
Ten cities
in the southeast will have a little more landfill room in 2001 because of
the [company's white pages brand name] on CD. By electing to receive
their white pages on a CD instead of paper, individuals and businesses kept
587,850 white pages directories from ever being produced. If stacked,
those books would reach 17.9 miles high. Below is a chart of resource savings in cities where the [company's white pages brand name] CD is currently available. Orlando, Florida is the first area to feature a combined white and yellow pages CD, which is now available. Twenty additional cities will also have the white and yellow pages CD available in 2001. Why produce a CD when [Company] already offers directory information online? Many companies don't have Internet access available to all employees. [Company's white pages brand name] CD can be loaded onto a |
network server, allowing an entire
company's workforce to access it there. For individual users, having the CD loaded onto a computer's hard drive and accessing it from the desktop icon requires less RAM than starting up the web browser. The CD versions also look more like the printed directories, making them a good choice for those who are just beginning to use online products. Additional [company's white pages brand name] CD markets for 2001 include Tuscaloosa & Auburn-Opelika, AL; Hollywood, Ft. Lauderdale, West Palm Beach & Pensacola, FL; some Atlanta suburbs, Macon, Augusta & Athens, GA; Shreveport, LA; Wilmington, Winston-Salem & Asheville, NC; Greenville & Spartanburg, SC. To get [company's white pages brand name] CD, visit their website at [URL], or call [marketing company] Mon.-Fri., 8 am - 5 pm at [toll-free number]. |
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[graphic of book cover] |
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New Handbook Features Input from [Company] |
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Metro |
White Pages CD Savings in: |
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| The second edition of the McGraw-Hill Recycling Handbook features a chapter partially written by [Company] EA Manager Lynn Thompson. Book editor Herb Lund asked Thompson to write a section for the paper recycling chapter to cover the specifics of handling phone books. The book is available from McGraw-Hill's online bookstore at www.bookstore.mcgraw-hill.com. |
Area |
Tons of Waste |
Landfill Space* |
Trees |
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Page 4
Phone Book Roundup Winter, 2001
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Alexandria, Louisiana Washer and dryer boxes from Sears filled in for gaylord boxes to hold old phone books collected in this year's program. Checks and certificates from [Company] were presented to the winning schools by Bettye Jones of Cenla Pride at a pizza party for the school reps at the STAR Center. Almost 34 tons of books were collected. Anderson, South Carolina Athens, Georgia Atlanta, Georgia Baton Rouge, Louisiana Boone, North Carolina Brunswick, Georgia |
Briefs |
Cleveland/Athens,
Tennessee Schools in Athens and McMinn Counties collected old phone books in this late summer campaign. Curbside recycling was also available in Cleveland, and additional collection sites were located at McDonald's. A free food item was given to recyclers by McDonald's. The program was coordinated by Connie Allen of the McMinn Clean Community Commission. |
| campaign, with
partners including [Company], Home Depot, Southern
Resources, and Root Communications. A radio PSA was
broadcast on Root Communications' AM and FM stations during the one-month
program, and Eric Miller of [Company] was interviewed on the air on
three of the stations. The local newspaper also covered the program
with a photo shoot and interview at the drop-off location at Home Depot.
Camden, South Carolina Chapel Hill, North Carolina Charlotte, North Carolina |
[photo] |
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| Columbia, South
Carolina Keep America Beautiful of the Midlands coordinates the local school collection program here. Nine drop-off sites are also available in the area. The program is promoted by a message on the delivery bags for new [Company] directories, featuring both KAB of the Midlands' and [Company]'s recycling websites.
Columbus, Georgia |
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Phone Book Roundup Winter, 2001
Page 5
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| Columbus Board of Education, and
the Telephone Pioneers. The program was also promoted on delivery bags
for new directories and in flyers about the curbside program. Flyers
were produced by the city's solid waste department and distributed to all
city residents. Volunteers to count the collected books from the
school program were provided by the [Company] Telephone Pioneers. The
city provided truck crews to make pick-ups at large businesses for the first
month of the program. Gainesville, Florida Gainesville, Georgia Jackson, Mississippi |
Jackie Eldridge of the City of Jacksonville chats with a visitor to the city's exhibit at the fall Home & Patio Show. |
[photo] |
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| Jackson Beautiful, with
collected books handled by Accurate Recycling.
Jacksonville, Florida Key West, Florida Knoxville, Tennessee
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with the best environmental essay.
Kroger was also a sponsor of the campaign.
Lake Charles, Louisiana Louisville, Kentucky Maryville/Alcoa, Tennessee |
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Page 6
Phone Book Roundup Winter, 2001
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[photo] |
Belle" event at Miami Metrozoo.
Pledge cards for America Recycles Day were also available for
Metrozoo patrons to fill out. The program was promoted via a
recycling message in both English and Spanish on delivery bags for new
directories, as well as on [Company]'s recycling website.
Mississippi Gulf Coast Muhlenberg County, Kentucky Murfreesboro, Tennessee Nashville, Tennessee |
New Orleans, Louisiana Jefferson, St. Bernard, St. Charles and Orleans Parishes partnered with [Company] to recycle 374 tons of old phone books in this fall campaign. A school collection program was coordinated by Paul O'Rourke of Jefferson Parish. The program was promoted with a message on the delivery bags for new directories. Orlando, Florida Raleigh North Carolina Savannah, Georgia St. Augustine, Florida Briefs are continued on page 11 |
| Memphis, Tennessee The area's yellow pages recycling campaign features a school collection program, curbside recycling in Memphis, Germantown and Collierville, and drop-off sites as recycling options. Program partner McDonald's also offers recyclers a free order of French fries when they bring in their old phone books. A promotional event was held at a Memphis River Kings hockey game in January, in which fans received hockey puck-shaped stress balls imprinted with [Company]'s recycling website. Weyerhauser is offering pickups of phone books for their recycling customers, and promoted the program through a mailout to them. Shelby County distributed 400 of the [Company's white pages brand] CD to recipients of a recycling letter to promote the yellow pages recycling program. Delivery bags for new directories also featured information about the program. Miami/Dade County,
Florida |
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Phone Book Roundup Winter, 2001
Page 7
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Market News prices. Exports are also expected to benefit from
the lower value of the U.S. dollar. Demand for higher grades of
recovered paper is rising in Europe. |
Joe Carpenter of the Global
Recycling Network sees dot-com companies partnering with large paper
recyclers, while the small firms seek out the non-profit exchanges.
Jeff Melville of Weyerhaeuser predicts that the improved
efficiency of e-commerce will bring financial rewards to both buyers and
sellers. Everyone tends to agree that not all of the current
e-commerce sites for paper trading will survive in the long term.
Company & Product News |
downtime in the fourth quarter at some of its
mills, reducing output by 25,000 tons, and reducing market pulp production
by 12%. Bowater was chosen as one of Industry Week
magazine's World's 100 Best-Managed Companies. Canfor Corp. of Vancouver reduced production at its four market pulp mills in British Columbia in January. Caraustar Industries shut down its mill in Camden, New Jersey in October. The mill made 50,000 tons per year of wallboard facing paper for Georgia-Pacific's gypsum wallboard operations. The company will also permanently close its Chicago Paperboard recycled paperboard mill, citing lack of demand. Crown Vantage closed its specialty paper mill in Parchment, Michigan. The facility's production of lightweight papers for food and retail packaging was shifted to other mills. EarthShell Corp. will be supplying biodegradable Big Mac containers to 300 McDonald's restaurants in California. The container is made from potato starch, natural limestone, and 100% post-consumer fiber. Empire State News has moved its proposed plant from Ulster, NY to Rensselear, NY. The mill will produce 100% recycled newsprint from ONP and OMG, and is expected to be on line by 2004. EquipNet Direct formed a surplus equipment consortium with several companies, including Weyerhaeuser, Inland Packaging, Westvaco, Mead and Louisiana-Pacific. The Fox River Paper Co. was one of three California mills shut down in December due to soaring energy prices. The other two were Shasta Paper Co. (coated label & printing and bleached packaging papers) and Newark Sierra Paperboard Corp. (recycled boxboard & gypsum wallboard). Market News is continued on page 8 |
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Page 8
Phone Book Roundup Winter, 2001
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Market News Gaylord
Container Corp. took substantial downtime at its mills during the fourth
quarter to reduce rollstock inventories. The company uses 800,000 tons
of recycled fiber annually.
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100 tons per day of the material. International Paper Co. has reduced production by 1.2 million tons. The reduction included containerboard, kraft paper bags, wrapping paper, uncoated papers and market pulp. Southeastern mills impacted by the cuts included those in Mobile and Courtland, Alabama. The Mobile facility was entirely shut down. Production was increased at IP mills in Savannah, Georgia and Roanoke Rapids, North Carolina. Jubilee Pulp Co. plans to restart the former Kimberly-Clark pulp mill in Mobile, Alabama, possibly by mid-year. Lowe's Companies announced that it will stop selling wood products from "endangered forests". Myllykoski Oy is installing a new newsprint machine and deinking plant at its mill in Baden-Wurttemberg, Germany. Startup will be August 2002, and long-term supply contracts have already been signed. Plainwell Inc. permanently shut down its fine paper and specialty mill in Plainwell, Michigan. The mill consumed 17 tons of deinked pulp per day. The company's only southern mill, in Memphis, Tennessee, continues to operate. European tissue producer Recard SpA has installed a new machine at its facility in Naples, Italy that can produce 140 metric tonnes per day. One of the machine's stock prep lines can handle recovered mixed paper. Solvay Paperboard LLC is adding a third paper machine to make recycled corrugating medium at its mill in Syracuse, New York. The machine should be operational by mid-2002, with a feedstock consisting of 30% mixed paper and 70% OCC. Existing machines at the site both make linerboard. SP Newsprint Co. is upgrading equipment at its plant in Newberg, Oregon to accommodate mixed paper from residential curbside programs. The new system will beonline by 2002. The mill currently |
uses ONP from local and faraway sources, but
expects to find enough furnish locally once the new equipment is running. Waste Management, Inc. is spending "a significant amount" to upgrade its recycling business. A trend toward single-stream collection in many communities and a drive to improve profitability of the company's MRFs were cited as reasons for the change. WasteCap Massachusetts has joined Solana Recyclers of San Diego in offering recycled-content paper at a cost equal to or less than that made from virgin fiber. Solana formed a co-op, the Recycled Products Purchasing Cooperative, offering membership to public and private-sector entities. Volume discounts are passed on the the membership, many of which are small businesses that would otherwise have to pay a higher price for the paper. Companies buying from the group report that paper quality is the same as for virgin paper, and they are saving a substantial amount on paper. The RPPC plans to begin offering papers with varying percentages of recycled fiber, as well as tree-free papers. For more information, visit the group's website at www.recycledproducts.org. The effort is expected to be sustainable by 2003. Westvaco Corp. is starting an independent online packaging service. Expected to startup early this year, Paxonix will offer software applications to manage and track packaging online. In September, Willamette Industries restarted the former Smurfit-Stone hardwood pulp mill in Port Wentworth, Georgia. The company also plans a new corrugated box plant in Oklahoma City, and is moving its Kingsport, Tennessee mill to a new building nearby.
Regulatory & Government Issues |
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Phone Book Roundup Winter, 2001
Page 9
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| and chief environmental
strategist for GreenOrder. The new Internet service is designed
to be a liaison between suppliers of recycled-content products and buyers in
the federal government. The Florida legislature is considering further cuts in the Recycling & Education grants going to counties. Many of the smaller counties depend on these funds to offer recycling programs. A recycling issues education campaign for new legislators is being prepared by RecycleFlorida Today, and others with an interest in recycling in the state are being urged to contact their local delegations. Speaking at the Bureau of International Recycling in Germany, Dr. George Holzhey called for the elimination of waste levies and taxes by European governments on recovered paper. A joint declaration by the Confederation of European Paper Industries (CEPI) and the European Recovered Paper Association (ERPA) has called for a 56% recycling rate by 2005. The continent's recovery rate in 1999 was 49%. Holzhey also advocated long-term contracts as a means of combating the volatility of recovered paper markets. In November President Clinton signed a new tax bill into law that replaces the foreign sales corporation (FSC) benefit with new exclusion from gross income for revenues earned outside of the U.S. Reaction to the new law was mixed, with some in the World Trade Organization calling it "even worse" than the law it replaced. The U.S. Environmental Protection Agency (EPA) is investigating selected southeastern pulp & paper mills for possible violations of the Clean Air Act. States included are Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina and Tennessee. Some mills have already been cited for violations. The investigation is expected to continue through fiscal year 2001. For the third time in four years, |
[photo] One recycler at Miami's Metrozoo came up with this novel approach for keeping the sun off his face. Story, page 6. |
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| voters in Maine rejected a law that
would have restricted clear-cutting of timber. The measure was opposed
by the Maine Forest Service, the state's governor, and a political
action committee called Maine's Forest Heritage Coalition. The
Forest Ecology Network said it plans to campaign for a referendum for
the 2002 ballot that would ban the use of pesticides in the state's forests. Mecklenburg County, NC plans to focus on collecting OCC and paper to boost the county's recycling results. A push will also be made to encourage additional business participation. The county formed a 10-member public-private task force to study its recycling program and formulate recommendations for presentation to the county commissioners in January. The National Recycling Coalition (NRC) called upon the U.S. EPA to focus on diverting compostable materials from landfills as an alternative to bioreactor landfills. To see all of the NRC's comments to EPA, check their website, www.nrc-recycle.org. The EPA has entered into a research agreement with Waste Management, Inc. to study bioreactor landfill technology, |
starting with a facility in Louisville,
Kentucky. A study of 29 recycling managers conducted by Raymond Communications revealed that 27 of them favored producer responsibility legislation. A special area of concern is electronics recycling. Details are available in the company's State Recycling Laws Update Year-End Edition 2000. The lack of competition among railroads in the U.S. was the subject of a letter-writing campaign to Senator John McCain, R-AZ, and Senator Ernest Hollings, D-SC, in October. About 270 executives from large companies and trade associations wrote the senators to ask that rail competition be given priority in the fall Congressional session, claiming that the Surface Transportation Board is circumventing the Staggers Rail Act by allowing too many large rail mergers. The railroads oppose any regulation, saying that there is plenty of competition in the shipping industry.
Market News is continued
on |
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In the "Research & Education" section of the Market News column in Phone Book Roundup, new technologies that could impact the recycling of phone books were discussed. It was also a place to highlight studies whose results helped to justify recycling. The "New Products & Uses" section helped recyclers think outside the box about ways to market or reuse old phone books. In "Mergers, Acquisitions, Etc." readers could remain current on the companies that might buy the old phone books. Again, some pretty dull stuff for people who don't work in the recycling or paper-making industries, but eagerly digested by those who do! |
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Page 10
Phone Book Roundup Winter, 2001
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Market News Research & Education |
An R.W. Beck
study conducted for the Northeast Recycling Council showed the
economic impact of recycling in 10 northeastern states. Mills using
recovered paper as a feedstock were found to employ more than 24,000 people
in the northeast, have annual payrolls of $760 million, and generate $8.3
billion in annual revenues. The full study can be downloaded at the
council's website, www.nerc.org. Penford Corp.'s new research facility is under construction in Cedar Rapids, Iowa. The site will research natural starches for use in new paper products for the industrial and food markets. Proctor & Gamble patented a recycling process that involves separating fibers according to their length, coarseness and stiffness. The process employs centrifuging & screening and can reduce fiber loss during recycling. The patent rights were donated by P&G to North Carolina State University. SimpleLife has published The SimpleLife Guide to Tree-Free, Recycled and Certified Papers. The publication includes samples of 16 brands of environmentally-friendly paper, and provides a history of papermaking and information on paper's environmental impact. It can be ordered from the group's website, www.simplelife.com. In November, the U.S. Department of Energy formed a new research center in Golden, Colorado to develop domestic sources of energy from biomass. Bioenergy may be derived from material such as landfill gass, agricultural or wood waste. Benefits can include greater supplies of energy that will reduce costs, an additional revenue stream for farmers, fewer greenhouse gas emissions, and the creation of up to 100,000 new jobs. New Products & Uses |
DynaMotive
Technologies Corp. is producing a fuel called BioOil from recovered tree
bark that burns cleaner than fossil fuels. The product is made at the
company's plant in Vancouver, British Columbia, and is reportedly suitable
for use in boilers, diesel engines and gas turbines. England's Ken Mills Engineering developed a method of processing OCC into a bedding product for livestock. The product is dust-free, inexpensive and better-performing than straw, wood shavings or regular shredded paper. The system can also process these materials into the bedding product.
Mergers, Acquisitions, Etc. |
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Phone Book Roundup Winter, 2001
Page 11
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| Eco-form uses about seven tons of
recovered fiber daily, including newspaper overruns & returns, corrugated
container cuttings and sludge from paper mills. Empire Paper Group LLC bought the coated paper mill in Newton Falls, New York from Appleton Coated LLC. The mill has a capacity of 140,000 tons of coated free-sheet annually. The new owners are working with Enron Corp. to establish purchasing agreements to combat fluctuations n pulp prices. Enron Corp. purchased Garden State Paper Co. of New Jersey. The mill makes 100% recycled newsprint, and was the first company to make it from ONP in 1961. Fonds de solidarite des travailleurs du Quebec has purchased the Abitibi-Consolidated mill in Chandler, Quebec. Georgia-Pacific acquired Fort James Corp. to become the world's largest tissue producer. In conjunction with the purchase, G-P is selling its away-from-home tissue business to meet federal antitrust regulations. The only southeastern facility involved is in LaGrange, Georgia. James Hardie Building Products Inc. is now operating the fiber cement plant in Waxahachie, Texas that formerly was run by Temple-Inland Inc. The facility is being upgraded to expand its capacity to 260 million square feet annually. Kimberly-Clark Corp. bought a 1/3 interest in Taiwan Scott Paper Corp., following the company's acquisition of majority shares in S-K Corp. of Taiwan last June. KPS Special Situations Fund is buying the specialty, packaging, text and cover papers business from Crown Paper. The deal includes four U.S. mills and two in Scotland. Crown will keep its coated groundwood mill in Quebec. Newark Group has purchased Perma Tubes & Cores Ltd. of Mississiquga, Ontario. Newark Group makes 100% recycled paperboard. |
NLK Consultants
of Montreal is buying the U.S. mills of Crown Paper of Ohio.
The sale includes two pulp mills and seven paper mills. Crown makes
coated groundwood, uncoated printing & publishing papers, text & cover
papers, bags for pet foods, food service papers, labels & cereal liners,
coffee filters, and stock for cups & plates. Republic Group Inc. is merging with Premier Construction Products Statutory Trust of San Francisco. Republic makes 100% recycled paperboard and gypsum wallboard, and markets recovered fiber. Its closest paperboard mill to the southeast is in Lawton, OK. Saratoga Partners of New York is buying the Williamhouse envelope business from American Pad & Paper. Sonoco Products Co. purchased Amcor Packaging. Amcor's plants in Melbourne and Sydney, Australia produce composite cans for the spice, food and cleanser markets. Southern Timber Ventures LLC has purchased 385,000 acres of timberland in Georgia and Tennessee from Packaging Corp. of
Market News is continued on |
Briefs the 2000 program, topping last year's total of 3,459. The local 4-H chapter was especially active in the area's old phone book roundup, which is administered by Chris Benjamin of Keep St. Johns County Beautiful. Adding the books collected in the county's curbside program for over 37,000 residents, the campaign yielded over 32 tons of old phone books. West Palm Beach, Florida Winston-Salem, North Carolina |
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[photo] Jacquie Burgess is the education specialist for St. Lucie County, Florida, and the new coordinator of the phone book recycling program there. |
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This next page was intended to inform readers about websites pertaining to recycling. Some of these sites are still in operation, while others have folded. |
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Phone Book Roundup Winter, 2001
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New on Eco-artware.com offers art made from
recycled materials, including baskets made from telephone wire and jewelry
made from paper beads. The site also features craft projects and a
newsletter. |
The Institute of Scrap Recycling
Industries (ISRI) has launched a free biweekly e-mail newsletter with
information about the scrap recycling industry. The service is
available to both members and non-members of ISRI. To subscribe or
learn more about it, visit the website at
www.egroups.com/group/ ISRIRecyclingXpress. The Interfaith Council for Environmental Stewardship was founded in 1999 by a group of conservative economists, environmental scientists and policy experts to challenge the radical environmental movement with faith-based principles of environmental stewardship. The group's philosophy is outlined on the website of the Acton Institute for the Study of Religion and Liberty, www.acton.org/environment/index. Light Green Advisors (LGA) of Seattle has produced an Eco*Index for investors that evaluates companies based on their corporate environmental leadership. The report covers all industry groups except tobacco. For more information, check their website at www.lightgreen.com. The Pacific Research Institute has published the booklet, Leading Environmental Indicators 2000. The publication is accessible online at www.pacificresearch.org. PaperExchange.com bought BoxDirect.com in October, giving its members more direct access to corrugated products. Paperloop.com has begun exchanging editorial |
content with ChinaPaper Online.com. The
companies will eventually offer e-commerce services between China and the
world market. The Recycle Auction Group of Coral Springs, Florida launched its e-commerce site for recyclables in December. Registration for buyers & sellers is free at the site, www.recycleauction.com. The group originally serviced the textile industry, so listings for paper on the site are few at this time, but expected to increase. Schneider National Inc. has partnered with Fibermarket.com to provide transportation for recovered fiber. Users can check trucking rates and book loads for shipment at the www.fibermarket.com site. Future enhancements will include international shipping and other options. Trees for the Future is a nonprofit group that plants trees to help clean the air, restore watersheds, reduce soil erosion, provide wildlife habitat, and yield wood for fuel and building materials. Plantings are concentrated in tropical an sub-tropical areas in Asia, Africa and Latin America. For more information, check their website at www.treesftf.org. The site also features a pen-pal section for children. The US EPA has released version 2.0 of its Building for Environmental and Economic Sustainability (BEES) software. It can be downloaded free at the website, www.bfrl.nist.gov/oae/bees. |
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The Upcoming Campaigns calendar was provided mainly for the end users of the recycled directories. They needed to be able to anticipate the tonnage of books that would be available over the next quarter, and to know where the material was coming from. |
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Phone Book Roundup Winter, 2001
Page 13
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Upcoming Campaigns Listed below are approximate winter/spring new [Company] directory delivery dates for communities with phone book recycling programs. Information on the likely tonnage, based on previous year's tons collected, and the [Company] manager in charge of the recycling campaign, have also been included. Contact these managers directly (see contact information on the front page of this newsletter) for further information on the campaigns. |
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Savannah, GA |
Month(s) January-February |
Likely Tons 138 |
[Company] Miller |
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For details on these or other
recycling campaigns, check our website: |
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The back page of the newsletter usually featured a photo to add interest, and the bottom 1/3 of it was devoted to the mailing information. Due to the omitted graphics, spacing on the page does not appear here as it did on the original newsletter. |
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Phone Book Roundup Winter, 2001
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Partners Athens-Clarke
County, Georgia received an award for Outstanding Community or
Government Program, Recycling Division at the National Recycling
Coalition's annual convention in Charlotte. Market News America (PCA). PCA keeps a
long-term agreement to supply fiber for its linerboard mill in Counce,
Tennessee. |
[photo] Lynn Thompson of [Company], left, and Linda Works of SBC, right, staffed the Yellow Pages Publishers Association booth at the National Recycling Coalition Conference in September. Shown here visiting the booth are the "Wizard of Waste" and "Enviro" the eagle. |
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Waste Generation Still Rising |
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A study from the World Resources Institute reveals that waste generation has
increased at least 28% since 1975. The group's Weight of Nations study examined total material requirements for Austria, Germany, Japan, the Netherlands and the |
United States.
By focusing on waste generation at the manufacturing level, it included
"hidden" flows of material not tracked in other studies. For more information on the study, visit the group's website at www.wrl.org/wrl. |
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for info on recycling programs,
visit us on the web: |
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[upside-down logo for "printed on recycled paper"] |
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| (All printed upside-down, so that
when the addressee opened the newsletter, they would be looking at the title
page right-side up): Phone Book Roundup [company's return address] |
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